The preferred domain is the one that you would liked used to index your site’s pages. If you do use both and you need to set preferred domain name in Google Webmaster Tools.Some might have great influence on your performace pay attention to 3rd-party extensions are you using.

enable js/css minification ( Stores > Configuration > Advanced > Developer ).enable cache in System > Cache Management.Magento 2 hosting requirements can be checked here choose the fastest hosting you can afford.Some of the most important tips to increase magento 2 store load speed are: A slow store webpage might being closed before it even had a chance to show how good it is. Page load speed is used in ranking algorithms. We will try to cover all bottle-neck places so you can be sure in your store. List include both off-page and on-page tips. But if you are looking to increase revenues and site visitors, you need to check our magento 2 seo tips on how to take advantage of Magento 2 seo features available out-of-the-box! Magento 2 SEO tips Many store owners do not use all its power due to a laсk of knowledge or laсk of time. But most important nowadays is that Magento is one of the most search engine friendly e-commerce platforms. It has wide variety of features, gives you full control on design, has large community and so on. Magento 2 is a great open-source ecommerce platform.

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